Embeddings Overview

Embed Formula Bot AI analytics chat on your website with custom branding, user management, and shared SQL database connectors. Business plan required.

Embeddings allow you to add Formula Bot's AI-powered analytics chat directly to your website or application. Create custom-branded widgets that your users can interact with, without leaving your platform.

What Are Embeddings?

Embeddings are iframe-based chat widgets that you can place on any website. They provide the full Formula Bot experience with your custom branding, colors, and configuration.

Embeddings are available on Max and Enterprise plans. Features vary by plan — see below.

Key Features

Custom Branding

  • Customize greeting messages and placeholder text (all plans)
  • Set custom colors to match your brand (Max and Enterprise)
  • Upload your own logo and remove Formula Bot branding (Enterprise)

Visibility Controls

Control exactly what your embed users can see and access:

  • Hide the Add Data button
  • Hide My Data section
  • Hide the Customize dropdown
  • Start with sidebar collapsed
  • Hide code blocks in responses

User Management

  • Track users who sign up through your embed
  • Monitor usage with message counts
  • Manage user access

Shared Data Connectors

Give embed users read-only access to your SQL databases:

  • BigQuery
  • Snowflake
  • Supabase
  • MySQL
  • PostgreSQL
  • MSSQL

How It Works

  1. Create an Embed - Set up a new embed from the Embeddings dashboard
  2. Configure Settings - Customize appearance and visibility options
  3. Get the Code - Copy the iframe snippet
  4. Embed on Your Site - Paste the code into your website's HTML

Plan Comparison

FeatureMaxEnterprise
Embed count3Unlimited
Custom greetingYesYes
Custom colorsYesYes
Custom logoNoYes
Remove brandingNoYes
Dynamic row-level securityNoYes
Free embed users03
Additional users$10/mo each$10/mo each

Each embed user gets Max-level access: unlimited messages, 5,000 AI Actions, and 500MB file uploads.

Next Steps