Embeddings Overview
Embed Formula Bot AI analytics chat on your website with custom branding, user management, and shared SQL database connectors. Business plan required.
Embeddings allow you to add Formula Bot's AI-powered analytics chat directly to your website or application. Create custom-branded widgets that your users can interact with, without leaving your platform.
What Are Embeddings?
Embeddings are iframe-based chat widgets that you can place on any website. They provide the full Formula Bot experience with your custom branding, colors, and configuration.
Embeddings are available on all paid plans (Pro, Max, and Enterprise). Features vary by plan — see below.
Key Features
Custom Branding
- Customize greeting messages and placeholder text (all plans)
- Set custom colors to match your brand (Max and Enterprise)
- Upload your own logo and remove Formula Bot branding (Enterprise)
Visibility Controls
Control exactly what your embed users can see and access:
- Hide the Add Data button
- Hide My Data section
- Hide the Customize dropdown
- Start with sidebar collapsed
- Hide code blocks in responses
User Management
- Track users who sign up through your embed
- Monitor usage with message counts
- Manage user access
Shared Data Connectors
Give embed users read-only access to your SQL databases:
- BigQuery
- Snowflake
- Supabase
- MySQL
- PostgreSQL
- MSSQL
How It Works
- Create an Embed - Set up a new embed from the Embeddings dashboard
- Configure Settings - Customize appearance and visibility options
- Get the Code - Copy the iframe snippet
- Embed on Your Site - Paste the code into your website's HTML
Plan Comparison
| Feature | Pro | Max | Enterprise |
|---|---|---|---|
| Embed count | 1 | 3 | Unlimited |
| Custom greeting | Yes | Yes | Yes |
| Custom colors | No | Yes | Yes |
| Custom logo | No | No | Yes |
| Remove branding | No | No | Yes |
| Dynamic row-level security | No | No | Yes |
| Free embed users | 0 | 0 | 3 |
| Additional users | $10/mo each | $10/mo each | $10/mo each |
Each embed user gets Pro-level access: unlimited messages, 2,500 AI Actions, and 250MB file uploads.
Next Steps
- Creating Embeds - Set up your first embed
- Customization - Configure appearance and branding
- Users & Connectors - Manage access and data
- Dynamic User Filtering - Filter data per customer with client_id