Pricing Plans
Compare Free, Starter, Pro, and Business plans side by side. See message limits, storage, AI models, connectors, and Playbook features.
Choose the plan that fits your data analysis needs. All plans include core AI chat features, with higher tiers offering more messages, storage, and advanced capabilities.
Plan Comparison
Free
$0/month
Perfect for trying Formula Bot:
- Limited messages per month
- 1 data connector
- 100 MB storage
- Basic AI model
- 5 min code execution timeout
- Weekly & monthly scheduled Playbooks
- Community support
Starter
Best for individuals
Everything in Free, plus:
- 250 messages per month
- 100 tool credits
- 3 data connectors
- 1 GB storage
- Advanced AI model
- 10 min code execution timeout
- Weekly & monthly scheduled Playbooks
- Email support
Pro
Best for professionals (Most Popular)
Everything in Starter, plus:
- Higher message limits
- More tool credits
- 10 data connectors
- 10 GB storage
- Expert AI model access
- 15 min code execution timeout
- Daily, weekly & monthly scheduling
- Priority support
- Custom chart themes
Business
Best for teams & agencies
Everything in Pro, plus:
- 30,000 tool credits
- Embed on your website
- 5 free embed users included
- 1 GB file upload limit
- 50 GB storage
- Fastest processing power
- 20 min code execution timeout
- 30 scheduled playbooks
- Priority support
Visit the Pricing page in your dashboard for current pricing and to upgrade.
Feature Details
Messages
Messages are counted each time you send a prompt to the AI:
- Simple questions use 1 message
- Complex analysis uses 1 message
- Follow-up questions use 1 message each
Tool Credits
Tool credits are used for specialized features:
- PDF to Excel conversion (2 credits)
- Formula generation (1 credit)
- Sentiment analysis
- Language translation
- Text extraction
- Web scraping
Data Connectors
Connect to external data sources:
- Google Analytics
- Google Search Console
- MySQL, PostgreSQL, MSSQL
- BigQuery, Snowflake
Code Execution Timeout
Each code execution has a time limit based on your plan:
| Plan | Timeout |
|---|---|
| Free | 5 minutes |
| Starter | 10 minutes |
| Pro | 15 minutes |
| Business | 20 minutes |
Higher tiers allow longer-running analyses — useful for large datasets, complex models, and data-heavy operations. If your code exceeds the timeout, you'll see an error message suggesting to simplify the request or upgrade for more time.
Storage
Store your uploaded files:
- Excel, CSV, PDF files
- Converted documents
- Analysis outputs
AI Models
| Model | Description | Plans |
|---|---|---|
| Base | Fast, simple queries | All |
| Advanced | Complex analysis | Starter+ |
| Expert | Deep insights | Pro+ |
Playbooks
| Feature | Free | Starter | Pro | Business |
|---|---|---|---|---|
| Create Playbooks | 1 | 5 | 20 | 30 |
| Manual runs | Yes | Yes | Yes | Yes |
| Daily schedule | No | No | Yes | Yes |
| Weekly schedule | Yes | Yes | Yes | Yes |
| Monthly schedule | Yes | Yes | Yes | Yes |
Enrichment Features
Available with tool credits on all paid plans:
Sentiment Analysis
Analyze text for positive, negative, or neutral sentiment. Perfect for:
- Customer feedback
- Social media monitoring
- Review analysis
Language Translation
Translate content between languages:
- Support for 100+ languages
- Preserves formatting
- Batch translation
Text Extraction
Extract structured data from unstructured text:
- Entity recognition
- Key information extraction
- Document parsing
Web Scraping
Pull data from websites:
- Competitor monitoring
- Price tracking
- Content aggregation
Add-Ons
Excel Add-In
Use Formula Bot directly in Microsoft Excel:
- Available with Starter+
- Analyze data without leaving Excel
- Generate formulas in-context
Google Sheets Add-On
Use Formula Bot in Google Sheets:
- Available with Starter+
- Real-time analysis
- Formula assistance
Annual vs. Monthly
Save with annual billing:
- Pay annually for discount
- Same features as monthly
- Cancel anytime with prorated refund
Choosing the Right Plan
Choose Free if:
- You're evaluating Formula Bot
- Occasional, light usage
- Simple analysis needs
Choose Starter if:
- Regular individual use
- Need database connections
- Use PDF conversion occasionally
Choose Pro if:
- Daily analysis work
- Team collaboration needs
- Automated reporting required
- Need all AI models
Choose Business if:
- Need website embedding
- Team collaboration
- Large data volumes
- Enterprise requirements
Upgrading
- Go to Billing in the dashboard
- Click Upgrade
- Select your new plan
- Enter payment information
- Immediate access to new features
Downgrading
- Go to Billing
- Click Change Plan
- Select a lower tier
- Changes at next billing cycle
When downgrading, ensure your usage fits within the new plan limits. Excess files or connectors may need to be removed.