Data Connector

Analyze Your Google Analytics Data with AI

Connect Google Analytics 4 to Formula Bot and ask questions about your website traffic, user behavior, and conversions in plain English.

Free to tryRead-only accessGA4 supported

Quick setup

Simple Google sign-in with no manual configuration. Select your GA4 property and start analyzing in under a minute.

Secure connection

Enterprise-grade OAuth 2.0 authentication. Read-only access. Credentials stored encrypted.

Real-time access

Query your live GA4 data instantly. No exports, no stale CSVs. Always the latest metrics.

What You Can Analyze

Traffic Analysis

  • “How many sessions last month?”
  • “Top 10 pages by pageviews?”
  • “Traffic trends past 90 days”

Source & Campaign Analysis

  • “Which channels drive the most traffic?”
  • “Organic vs paid this quarter?”
  • “Highest conversion rate campaigns?”

User Behavior

  • “Average session duration by device?”
  • “Bounce rate by landing page?”
  • “Highest exit rate pages?”

Conversions & Revenue

  • “Conversions from Google Ads?”
  • “Conversion rate by country?”
  • “Revenue by traffic source?”

Detailed Setup Guide

Step-by-step instructions for connecting and configuring Google Analytics.

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Frequently Asked Questions

Formula Bot supports Google Analytics 4 (GA4). Universal Analytics (UA) was sunset by Google in July 2024. If you haven't migrated yet, Google has automatically migrated your property to GA4.
Formula Bot only requires read-only access to your Google Analytics data. We use OAuth 2.0 to authenticate securely through Google's official API. We never modify your analytics configuration or data.
Click "Connect Google Analytics," sign in with your Google account, and select the GA4 property you want to analyze. The entire process takes less than a minute. No API keys or manual configuration needed.
You can analyze all standard GA4 metrics including sessions, pageviews, users, bounce rate, session duration, traffic sources, campaigns, conversions, revenue, device categories, geographic data, and more. Ask any question in plain English.
Yes. We use enterprise-grade OAuth 2.0 authentication provided by Google. Your credentials are never stored on our servers. Data is encrypted in transit and at rest. We maintain read-only access and never modify your analytics setup.
Absolutely. You can ask Formula Bot to compare any time periods — for example, "Compare this month's traffic to last month" or "Show me year-over-year growth in conversions." The AI handles the date calculations automatically.

Ready to Analyze Your Google Analytics Data?

Connect Google AnalyticsSign in to existing account