Data Connector

Analyze Your Google Ads Data with AI

Connect direct or MCC-managed customer accounts and ask questions about campaign, keyword, search-term, cost, and conversion performance.

Read-only accessDirect & MCC accountsLive GAQL reporting

Direct and manager accounts

Discover directly accessible customers and customer accounts managed through an MCC hierarchy.

Read-only by design

Formula Bot executes GAQL through the Google Ads Search endpoint and cannot create or modify campaigns.

Refreshable reporting

Live queries and saved dashboard queries rerun against current Google Ads data.

What You Can Analyze

Campaign performance

  • “Which campaigns drove the most conversions?”
  • “Show spend and ROAS for the last 30 days”
  • “Compare impressions and clicks by campaign”

Keywords & search terms

  • “Which keywords spend without converting?”
  • “Top search terms by conversions?”
  • “Compare keyword match types”

Ad groups & ads

  • “Which ad groups have the best CPA?”
  • “Show ad performance by day”
  • “Find low-CTR ads with meaningful volume”

Conversion reporting

  • “Conversion value by campaign?”
  • “How has CPA changed this month?”
  • “Show all conversions and cost by week”

Detailed Setup Guide

Step-by-step instructions for connecting and configuring Google Ads.

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Frequently Asked Questions

No. The connector is read-only and uses only the Google Ads Search endpoint for reporting.
Google provides one Google Ads API OAuth scope rather than a narrower reporting-only scope. Formula Bot restricts the connector itself to account discovery and read-only Search requests.
Yes. Formula Bot discovers customer hierarchies and saves the required manager customer context with each selected account.
You can query compatible Google Ads reporting resources including campaigns, ad groups, ads, keywords, search terms, segments, costs, and conversions.
Google Ads returns cost fields in micros. Formula Bot preserves the raw API values and uses the selected account currency and timezone as analysis context.
Yes. Dashboard refresh reruns the saved GAQL. Rolling DURING ranges move forward, while literal historical dates remain fixed.

Ready to Analyze Your Google Ads Data?

Connect Google AdsSign in to existing account