Public Dataset

Census Demographics by ZIP Code & DMA

U.S. Census Bureau American Community Survey (ACS) 2024 5-Year estimates at the ZIP Code (ZCTA) level, enriched with Nielsen DMA (Designated Market Area) mappings. Includes population totals, age distributions, race/ethnicity breakdowns, and pre-calculated percentages for 33,772 ZIP codes.

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33.8K rows38 columns5.4 MB

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zip_codedma_codedma_nametotal_populationmalefemalemedian_ageunder_5age_5_9age_10_14age_15_19age_20_24age_25_34age_35_44age_45_54age_55_59age_60_64age_65_74age_75_84age_85_plusunder_18over_18over_65whiteblackamerican_indian_alaska_nativeasiannative_hawaiian_pacific_islanderother_racetwo_or_more_raceshispanic_latinonot_hispanic_latinopct_whitepct_blackpct_asianpct_hispanicpct_under_18pct_over_65
10001501NEW YORK30511149571555435.88396165376222640854751683230153516582535156410202237282745119154473405896011641820367551892532250.611.219.717.07.316.8
10002501NEW YORK70141352533488841.327472564258727703766124279771854744274218803154892797923060911163171323638901092208585605524681246534548818.95.531.535.213.223.3
10003501NEW YORK53764262812748338.2163897394414784521136938297628127742937482633402062377049994102283391240672298118872651470076184614663.17.615.114.27.019.0
10004501NEW YORK44222328209440.1247197106541731082710554338216345244156495392774527342651510385123242389403361.86.023.58.811.216.8
10005501NEW YORK117745863591137.55523701761136743785232711656034207874903121029107451589626712236527530433103310681070653.210.423.49.18.713.5

Showing 5 of 33,772 rows

What You Can Do

Analyzing population demographics by ZIP code or DMA region
Comparing racial and ethnic composition across media markets
Age distribution analysis for market targeting
Identifying high-growth or aging population areas
Mapping demographic data to Nielsen DMA media markets
Building customer profiles using Census demographics

Data Dictionary

ColumnTypeDescription
zip_codetext5-digit ZIP Code (ZCTA)
dma_codetextNielsen DMA numeric code
dma_nametextNielsen Designated Market Area name
total_populationintegerTotal population count
maleintegerMale population count
femaleintegerFemale population count
median_agedecimalMedian age in years
under_5integerPopulation under 5 years old
age_5_9integerPopulation aged 5-9
age_10_14integerPopulation aged 10-14
age_15_19integerPopulation aged 15-19
age_20_24integerPopulation aged 20-24
age_25_34integerPopulation aged 25-34
age_35_44integerPopulation aged 35-44
age_45_54integerPopulation aged 45-54
age_55_59integerPopulation aged 55-59
age_60_64integerPopulation aged 60-64
age_65_74integerPopulation aged 65-74
age_75_84integerPopulation aged 75-84
age_85_plusintegerPopulation aged 85 and over
under_18integerPopulation under 18 years old
over_18integerPopulation 18 years and over
over_65integerPopulation 65 years and over
whiteintegerWhite alone population count
blackintegerBlack or African American alone population count
american_indian_alaska_nativeintegerAmerican Indian and Alaska Native alone population count
asianintegerAsian alone population count
native_hawaiian_pacific_islanderintegerNative Hawaiian and Other Pacific Islander alone population count
other_raceintegerSome Other Race alone population count
two_or_more_racesintegerTwo or More Races population count
hispanic_latinointegerHispanic or Latino (of any race) population count
not_hispanic_latinointegerNot Hispanic or Latino population count
pct_whitedecimalPercentage of population that is White alone
pct_blackdecimalPercentage of population that is Black or African American alone
pct_asiandecimalPercentage of population that is Asian alone
pct_hispanicdecimalPercentage of population that is Hispanic or Latino
pct_under_18decimalPercentage of population under 18 years old
pct_over_65decimalPercentage of population 65 years and over

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